1000+ Brand Deals  |  $184K in 2025 · $70K YTD 2026  |  6+ Years Experience  |  100+ Creators Guided

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It’s

Social Gi

You didn’t come here by accident!


 Welcome to my world of creativity and entrepreneurship! Discover my journey and the secrets behind my success, and let me inspire you to achieve your own dreams.

Meet Your Coach!


Gianna Cestone

Built by a Creator Who Has Done It


This program is built on the exact systems, scripts, and strategies used by me to build my career and lifestyle from real client work — no theory, no recycled guru advice.

Learn how to create
UGC Content

Become a UGC Content Creator with the
help of my courses. No followers needed.
Start from no experience. 

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content
creation

My Personal and UGC Story

 

I didn’t get into UGC because I had some huge following or a perfect plan. I started exactly where most people do — with my phone, no clue what I was doing, and just knowing I wanted more freedom than a normal paycheck could give me.

When I picked up my first camera, I was traveling with my boyfriend during his travel nursing contracts trying to figure out a way to make income remotely. I honestly had no idea it would turn into a full-time creator career, but looking back, it completely changed my life.

Now, 6 years and 1000+ brand deals later, my systems have generated $184K in 2025 and $70K already in 2026. But more than the money, UGC gave me freedom. Freedom to work for myself, create my own schedule, travel when I want, and stop building someone else’s dream life instead of my own.

That’s exactly why I created It’s Social Gi.

I built the mentorship, courses, and community I wish existed when I first started — something real, supportive, and actually helpful for women who want to turn content creation into consistent income without sacrificing their entire life to a 9-to-5.

If you’re ready to stop overthinking, stop guessing, and finally start building something for yourself, you’re in the right place. I’ll teach you the exact strategies I used to land paid brand deals, grow as a creator, price yourself confidently, and build a business that actually supports the lifestyle you want.

Real Student Wins

Working creators sharing their results.

 

Before and after

 

Lost Without a Plan or Strategy

I didn’t know where to start. My Instagram and TikTok felt random, my portfolio wasn’t professional, and I had no idea how to pitch brands or what to charge. I was posting content but not getting paid, and I felt completely stuck.

No Plan. No Strategy.

  • Quickly identify ideal brands and send your first pitch confidently.
  • Afraid to pitch brands and risk rejection
  • Spending hours filming but making $0

Thriving as a Paid UGC Creator

With a clear step-by-step system, I built a polished portfolio, started pitching with confidence, and landed real brand deals. Now I consistently charge $250–$1,000 per video, grow my social platforms, and get paid on time for the content I love creating.

Paid UGC Creator

  • Confidently pitching brands with a professional portfolio
  • Pricing pitches in the $250–$1,000 range using Gianna’s rate framework
  • Landing consistent brand deals & building steady income

Income examples reflect Gianna’s personal experience. Individual results vary substantially. The income figures, brand-deal counts, and time-to-result examples shown reflect Gianna's personal experience as a 6+ year working UGC creator with 1000+ Brand Deals — not typical student outcomes. Your specific results depend on your effort, niche, portfolio quality, outreach volume, market conditions, and consistency. Substantiation records available on request. No purchase is required to participate in the free First Brand Deal Challenge. Not typical or guaranteed.

My Mission For You

 

My goal isn’t just to teach content creation - it’s to help you gain confidence, express yourself, and open new doors you didn’t know existed.

01

Empower New Creators


Make content creation accessible to everyone, regardless of experience or background. You don’t need followers or fame — just a willingness to start.

02

Provide Real-World Tools


Give you scripts, templates, strategies, and confidence to land paid brand deals without guessing your way through it.

03

Support Creative Freedom


Help you build a flexible UGC career that supports your lifestyle, not controls it — whether that’s a side hustle or a full-time path.

04

Build a Value-Driven Community


Create a space where authenticity, collaboration, and self-growth matter just as much as success — because real impact starts with real people.

ISG Partner Program — Alumni Only

Built with the women you already learned with.


If you've completed Quick Start, the 90-Day Guide, Starter Course, an Audit, Strategy Session, Pro Accelerator, Inner Circle, Inner Circle, or you're inside 1:1 Coaching — you already know what this framework does. The Partner Program is how you share that with the next round of women coming up, and earn a real cut while you do.

What you earn per referral

Quick Start ($9) $3.60 (40%)                 
90-Day UGC Growth Roadmap ($27) $10.80 (40%)                
Starter Course ($97) $38.80 (40%)              
Portfolio Audit ($147) $44.10 (30%)              
Strategy Session ($197) $59.10 (30%)              
Pro Accelerator ($497) $198.80 (40%)            
Pro Accelerator during Brand Deal Challenge windows  $248.50 (50%)            
Inner Circle ($997) $299.10 (30%)            
1:1 Coaching ($1,997/mo) $399.40 (20% first payment)
Creator Community ($19/mo) $3.80/mo (20% recurring)  

              How the structure works

90-day cookie window · last-click attribution · payouts the 15th of every month · $100 minimum · 60-day chargeback hold · single-tier (no recruiting commissions, ever) · alumni-only.

What this is not


We do not require recruiting other partners. We do not allow income claims. We do not authorize paid ads to your link. We do not stack bonuses. Every promotional post must include the FTC-required disclosure (we audit). The program is built to stay defensible for everyone who joins.

Applications reviewed within 48 hours. Currently US-only. International expansion in 2027.

UGC changed my life in so many ways


And it can do the same for you! Here are some ways it has changed mine:

- built a sustainable business that allows me to make my own schedule

- bought my dream cars

- bought an RV that allows me the freedom to travel 

I started UGC to be able to make an income and travel with my boyfriend while he was doing travel nursing. I never thought it would turn into what it has, but I am so beyond grateful that it did!

Don't Forget to Subscribe

 

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April 2026 —  UGC Brand Income Revenue


Real receipts from a single month — across PayPal, Wise, TikTok One, and direct deposit.

Brand names redacted to honor active NDAs.

4 Brands · PayPal + $1,750.00

1 Brand · Wise + $2,200.00

TikTok One · $4,255.00 + $6,815.00
20 to 50 Ads Averaged Every Month

10 brands · Direct Deposit + $9,300.00
APRIL 2026 Total = $24,320.00
 
15 Brand Partners & TikTok One

4 Different Income Sources All From UGC Work!

This is what one month of working the UGC system looks like — not a one-time spike, a monthly rhythm. The Starter Course is the foundation, the Pro Accelerator is the operational backbone, the 1:1 Coaching is the strategic input. The courses below are the same system producing the receipts above — choose where you want to start.

Individual results vary substantially. These figures reflect Gianna’s personal experience as a 6 year working UGC creator with 1000+ Brand Deals — not typical student outcomes. Your results depend on your effort, niche, portfolio quality, outreach volume, market conditions, and consistency. No purchase required to participate in the free First Brand Deal Challenge.

Frequently Asked Questions

 

Ready to Start Your UGC Journey?


 

Whether you're just curious or ready to go all-in, there's a path for you.


Just getting started? Grab the free UGC guide to learn the basics.

Ready to go pro? The UGC Creator Starter Course ($97) has everything you need to land paid brand deals.

Enroll in my Starter Course — $97
Course 1

UGC Content Creator Starter Course

Ideal for beginners with no experience or followers. In this course, you'll learn the exact framework to pursue your first paid brand deal:

Learn more
Course 2

From First Deals to Pro UGC Creator

Scale your UGC business with advanced strategies, premium partnerships, and systems for consistent growth.

Learn more